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Troubleshooting

Fixes for missing clicks, unattributed conversions, failing postbacks, Google Ads test failures, certificates and mismatched numbers.

7 articles

  1. 1Clicks are not recordedFind out why clicks are missing from reports, show up with a fallback reason, or never reach the tracking domain.Updated October 12, 2026
  2. 2Conversions are not attributedA step-by-step diagnosis when the advertiser reports sales that are missing, rejected or credited to the wrong partner.Updated October 12, 2026
  3. 3Partner postbacks are failing or not firingDiagnose outgoing postbacks that fail, never fire, fire with empty values or were paused automatically.Updated October 12, 2026
  4. 4Google Ads test failuresWhat each Google Ads "Test" status means for your tracking template and how to fix it.Updated October 12, 2026
  5. 5Certificate and DNS problemsFix tracking domains that stay pending, fail ownership checks, show certificate errors or stop working after a DNS change.Updated October 12, 2026
  6. 6Report numbers don't matchWhy a report differs from another report, the conversion list, a partner's or advertiser's numbers, or the ad platform — and how to reconcile.Updated October 12, 2026
  7. 7Conversion tracking FAQShort answers to the questions teams ask most about postbacks, pixels, attribution and partner postbacks.Updated October 12, 2026