Manage advertisers

An advertiser is the company whose offers you run and who pays you for conversions. Advertisers are listed under Offers → Advertisers (https://app.trackcrown.com/app/advertisers). Every staff role can view them; managers, admins and owners can create and change them (permission advertisers.write).

An advertiser record gives you three things:

• its own postback token, so the advertiser can report conversions for its offers only;
• invoices in its currency and billing terms;
• an optional advertiser portal where its users see their offers, conversions, postback log and invoices.

Offers without an advertiser use the workspace postback token instead (typical for brands running their own program).

The advertiser list#

Columns: Advertiser, Status, Offers, Revenue 30d, Currency, Account manager and Created; Company, Contact, Email, Country, Terms, Portal users and Tags can be shown from the column menu. Filters: Status, Manager (including Unassigned), Tag and Currency (when you bill in several).

Bulk actions for selected advertisers: Set active, Pause and Set inactive.

Create an advertiser#

1. Click New advertiser.
2. Fill in the sheet:

3. Save. The advertiser gets its own random postback token.

Statuses#

A Paused or Inactive advertiser stops its traffic and its postbacks:

• Offers act as paused on affiliate links (/r, /click), smart links and server-side clicks (/clk error code 4): clicks go to the fallback chain with the reason paused, and smart links skip the offers. The offers keep their own status, so setting the advertiser active again resumes them as they were.
• Transparent links are unchanged: a request with url= (Google Ads templates) still redirects to exactly that URL; the click only records the reason.
• Its postback token is refused: postbacks and status updates sent with the advertiser's token get HTTP 401 with advertiser_inactive and record nothing. The workspace token keeps working for its offers, and pixel or SDK conversions (which carry no token) are still accepted. The inbound postback log shows these requests as Advertiser inactive.
• Portal: a paused advertiser's users can still sign in and see the notice "Your account is paused"; an inactive advertiser's users cannot open the portal. Reports, conversions and invoices are kept.

Change the status from the advertiser page's ⋯ menu (Set active, Set paused, Set inactive — each with its effect underneath) or with the bulk actions. Pausing or deactivating asks for confirmation and explains the effect first. While the advertiser is paused or inactive, its page shows the banner "This advertiser is paused — its offers do not receive traffic" (or inactive).

Delete an advertiser#

Delete advertiser… in the ⋯ menu works only for advertisers without offers, conversions or invoices. Otherwise the dialog explains what still references it ("Deleting would break reports and billing history") and offers Set inactive instead. Deleting asks you to type the advertiser's name.

The advertiser page#

The header has New offer (pre-selects this advertiser), Edit details and the ⋯ menu.

Integration tab#

Everything the advertiser's developers need, built for your active tracking domain:

Example of a minimal postback URL:

https://trackcrown.com/pb?click_id={click_id}&token=ADVERTISER_TOKEN

Parameters, responses and pixels in detail: S2S postback, Pixels, Landing-page SDK.

Postback security tab#

• Postback server IPs → Allowed IPs and ranges — the addresses the advertiser's servers post from (one per line, IPv4/IPv6 or CIDR, at most 100). They are enforced only on offers that turn enforcement on (offer → Conversion rules tab, or in bulk from the offer list); the card Offers enforcing the allowlist lists them. Without enforcement, "postbacks are accepted from any address with a valid token". Requests from other addresses on enforcing offers are stored as rejected (ip_not_allowed).
• Migration postback URL — while moving from another tracker, postbacks whose click ID is not ours are forwarded here. See Migration postback.
• Our server IPs — "Partner postbacks and migration postbacks are sent from these addresses — share them if the advertiser filters by IP."
• Postback rules for this advertiser — "Approve, reject or hold this advertiser's conversions from adv1–adv5, amount, order id and more." See Conversion rules.

Portal users#

Add users on the Portal users tab; each gets an invitation link (e-mailed when outgoing e-mail is configured). Advertiser users see their own offers and conversions, with revenue as their cost — never partner payouts. What they can do is described in the Advertiser portal guide.

Related#

• Advertiser events — goals shared by all offers of an advertiser
• Advertiser CNAME tracking domains
• Caps & pacing — advertiser budgets