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About TrackCrown

Tracking built on transparency

TrackCrown is a performance-marketing tracking platform built and operated by Web Cue LLC, a Delaware limited liability company. Advertisers, agencies, affiliate networks and media buyers use it to measure clicks and conversions and to pay their partners.

We record every click once, attribute it precisely, show each party exactly what it should see — and send every visitor where the link says.

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One approved purchase as three parties see it: the network sees revenue, payout and margin; the partner sees only its payout; the advertiser sees only its cost.
The company that operates the platform: Legal name Web Cue LLC; Entity Delaware limited liability company; Registration Delaware State File No. 7576591; Registered office 16192 Coastal Highway, Lewes, DE 19958, USA.

What we build

Everyone should see the same numbers

Performance marketing runs on trust between advertisers, the networks and agencies that manage their programmes, and the partners who send traffic. Everyone needs to see the same clicks, the same conversions and the same money — and paid-search platforms need to know exactly where an ad sends people.

TrackCrown records each click and conversion once and shares it at the right level of detail: the network sees everything, partners see their own traffic and payouts, and advertisers see their own conversions and costs.

Our tracking links are built to Google's requirements for transparent click trackers, so they can be used in Google Ads tracking templates and with parallel tracking.

Tracking & attribution

Tracking links with sub IDs, server-to-server postbacks and pixels, attribution to the right offer and partner.
Learn more: Tracking & attribution

Partner management

Partner applications, offer access, custom payouts, caps and a portal where partners see only their own data.
Learn more: Partner management

Reporting

Clicks, conversions, revenue and payouts grouped up to three levels deep, in the workspace timezone.
Learn more: Reporting

Google Ads tracking

Transparent tracking templates, parallel tracking and offline conversion feeds for Google Ads.
Learn more: Google Ads tracking

Fraud signals

Bots and headless browsers, data-centre networks, repeat IPs, proxies, unexpanded ad macros and click bursts, flagged on every click.
Learn more: Fraud signals

API & integrations

A REST API for offers, partners, reports, clicks and conversions, plus a landing-page SDK.
Learn more: API & integrations

Our principles

Three commitments, built into the product

Each one is enforced by how the software works, not only written down in a policy.

Transparency: the destination you see is the destination you get

Paid-search platforms, advertisers and visitors all need to know where a link goes. Our links make that verifiable.

  • A link that carries a url= parameter answers with one HTTP 302 redirect to exactly that URL — for every visitor, country and device.
  • If that destination is not on the link's allowlist, the visitor gets an error page. The link never falls back to a different destination.
  • No intermediate hops. Apart from filling in placeholders the customer put in the URL and, when enabled, appending our click ID parameter, the destination is passed on unchanged.
  • Every tracking domain shows a public page naming the operator and explaining what the domain does.

Privacy: collect what attribution needs, and nothing for ourselves

We process tracking data on behalf of our customers, under a Data Processing Addendum, for attribution, fraud prevention, reporting and billing.

  • Tracking endpoints set no cookies unless a customer turns on the first-party conversion cookie.
  • Click and impression logs are deleted after 13 months by an expiry rule in the database itself.
  • We do not sell personal data and do not use customers' tracking data for our own advertising.
  • Partners see only their own traffic and payouts; advertisers see only their own conversions and costs.

Accuracy: numbers that reconcile, down to the cent

An invoice, a partner payout and a report about the same day must agree. The data model is built for that.

  • Money is stored as exact decimals, never as floating-point numbers.
  • A report's total row comes from the same query as its rows, not from adding them up afterwards.
  • Days, caps and reports follow the workspace timezone, not the server's clock.
  • Duplicate conversions (the same order ID, or a second conversion where an offer allows one per click) are rejected and never paid, and click batches carry a de-duplication token so a retry never double-counts.

Out of scope, on purpose

Features we will not build

Some requests come up in this industry. Our answer is always the same, and the product has no switch for any of them.

  • Showing reviewers, bots or certain countries a different destination than real visitors.
  • Chaining extra, unnamed redirects into a link that declares its destination.
  • Hiding the final URL from the ad platform or the visitor.
  • Selling personal data, or using customers' tracking data for our own advertising.

How we run the service

Operated by us, end to end

Web Cue LLC builds the software and runs the servers, the tracking domains and support itself.

Infrastructure

Production runs on cloud servers that Web Cue LLC administers itself in DigitalOcean's Bengaluru, India region (BLR1): the tracking edge, the panel and the PostgreSQL, ClickHouse and Redis databases. Every hostname, including each tracking domain, is served over HTTPS with automatically issued certificates.

Sub-processors

Security

Passwords are hashed with argon2id, two-factor sign-in is available to every user, session and API tokens are stored only as hashes, and every query is limited to the signed-in workspace. Sign-ins and changes are written to an audit log.

Security overview

Reliability & backups

The redirect never waits for logging: clicks are recorded asynchronously, and if the event store is unreachable they are written to a local disk spool and replayed. Databases are backed up nightly and the backups are kept for 14 days.

Support

E-mail support on every plan, with priority support on Enterprise. Write to support@trackcrown.com and include your workspace name. Set-up guides for links, postbacks, Google Ads and the API are in the documentation.

Plans & support

Abuse handling

Anyone can report a tracking link that misleads visitors or breaks our acceptable use policy. Web Cue LLC reviews each report and can suspend the workspace or tracking domain involved.

Report abuse

Contracts & compliance

Our terms of service include a Data Processing Addendum for the personal data we process on customers' behalf. The privacy policy covers both our customers and the people who click their links.

Data Processing Addendum

Company

Who operates TrackCrown

The legal entity behind the platform, its tracking domains and this website — and the documents that govern them.

Legal entity
Web Cue LLC
Entity type
Delaware limited liability company
Registration
Delaware State File No. 7576591
Registered address
16192 Coastal Highway, Lewes, DE 19958, USA
Country of incorporation
United States
Contact
support@trackcrown.com
Privacy requests
privacy@trackcrown.com

Questions for the company?

Use the contact form

FAQ

About the company

Common questions about Web Cue LLC and how it runs TrackCrown.

Contact us
Who operates TrackCrown?
Web Cue LLC, a Delaware limited liability company (Delaware State File No. 7576591). Web Cue LLC builds the platform, runs its servers and tracking domains, and is the contracting party for customers.
Is TrackCrown affiliated with Google?
No. Web Cue LLC is an independent company. Google Ads is a trademark of Google LLC, and our tracking templates are built to Google's published requirements for third-party click trackers. Google certifies trackers per domain; the status of each of our domains is on the Google Ads page.
Who is responsible for the tracking domains?
Web Cue LLC operates the tracking domains of TrackCrown and is the service provider responsible for them. Customers can also connect their own domains after proving ownership with a DNS record; those links follow exactly the same transparency rules.
Where is data stored?
On servers in DigitalOcean's Bengaluru, India region (BLR1). See the sub-processors page and the privacy policy for international transfers.
How do I exercise my privacy rights?
For clicks and conversions, the advertiser or network that ran the campaign is the controller and Web Cue LLC processes the data on its behalf. You can contact them, or contact us and we will forward your request; the privacy choices page explains how, or write to privacy@trackcrown.com.

Talk to the team

Questions about tracking, migration or Google Ads tracking templates? We're happy to help.

Contact usBook a demo