Traffic controls & blocked sources
Block (or allow only) specific sub IDs, source IDs, referrers and ISPs per offer and partner, test a value, and show partners what is blocked.
Last updated 3 min read
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A traffic control is an allow or block list on one click field. Use it to stop a bad placement, a fraudulent sub-publisher or a network operator without pausing the whole partner.
Manage all controls under Offers → Traffic controls (https://app.trackcrown.com/app/offers/traffic-controls), or the controls
of one offer on its Custom payout rules tab (section Traffic controls). Managers and above can edit them.
Create a control#
- Click Add control (sheet Add traffic control).
- Fill in:
- Save. The edge picks the change up within seconds.
How matching works#
- Block matching: a click whose field value matches any value is refused.
- Allow only matching: a click is refused unless its value matches — including clicks where the field is empty. Make sure partners always send the field before you use an allow list.
- "is", "contains" and "begins with" never match an empty value; "does not contain" does.
- When several controls apply to the same offer and partner, the first one (oldest) that refuses the click decides.
Examples#
Block two placements sent in sub2:
Accept only traffic from referrers on your partner's site:
Block a mobile carrier:
What happens to a blocked click#
Blocked clicks earn nothing: they never reach the offer, so they cannot convert through it.
Partners: Blocked sources#
Partners see the controls that apply to them in the partner portal under Blocked sources: "Traffic the network does not accept. Matching clicks are sent to the fallback page and earn nothing." When nothing applies, the page says "Nothing is blocked".
Automatic controls from optimisation rules#
Optimisation rules (Automation → Optimisation rules) evaluate sources hourly and can write traffic controls automatically, for example to block a sub ID with many clicks and no conversions. Review the controls they create on the same page.
Traffic controls vs. targeting#
Traffic controls test sub1–sub5, source_id, referrer and ISP only. To filter on sub6–sub10 or a custom
parameter, use targeting Parameter filters.