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Offers & tracking

Offers, events and payouts, tracking links, smart links, sub IDs, macros, caps, targeting and landing pages.

24 articles

  1. 1OffersCreate and manage offers — every field of the New offer wizard, statuses, visibility, affiliate access and the offer page tabs.Updated October 12, 2026
  2. 2Events & goalsTrack several conversion steps per offer (lead, deposit, sale) with their own revenue and payout, private events, repeat conversions and advertiser-level events.Updated October 12, 2026
  3. 3Revenue & payout typesEvery revenue and payout model — RPA/CPA, RPS/CPS, dynamic, RPC/CPC, RPM/CPM and hybrid — with formulas, postback overrides and examples.Updated October 12, 2026
  4. 4Payout overrides, conditional payouts & commission tiersPay partners differently — per-partner overrides, conditional payout rules by country/device/sub ID/time, and volume-based commission tiers.Updated October 12, 2026
  5. 5Caps & pacingLimit clicks, conversions, payout and revenue per offer, per partner, per offer group and per advertiser budget — daily, weekly, monthly, total and hourly — and watch pacing.Updated October 12, 2026
  6. 6TargetingRestrict an offer by country, device, OS, region, city, ISP, connection, browser, language, IP range, proxy/datacenter, day-parting and click parameters.Updated October 12, 2026
  7. 7Traffic controls & blocked sourcesBlock (or allow only) specific sub IDs, source IDs, referrers and ISPs per offer and partner, test a value, and show partners what is blocked.Updated October 12, 2026
  8. 8Landing pages & url_idGive an offer several destinations — A/B split by weight, partner choice with url_id=, country-specific and private pages — and report per landing page.Updated October 12, 2026
  9. 9Pre-landersPut an advertorial, quiz or listicle in front of an offer with prl=1 and continue to the offer with prelander.js, keeping the first click ID.Updated October 12, 2026
  10. 10CreativesGive partners banners, HTML, text ads, links and e-mail templates with their tracking link filled in; host images, restrict creatives to partners and review partner submissions.Updated October 12, 2026
  11. 11CouponsCredit sales to a partner by coupon code without a tracked click — create and import codes, send coupon_code on the postback, and choose whether codes beat clicks.Updated October 12, 2026
  12. 12Smart linksOne link that picks the best offer per click — rules by country, device and OS, weighted, priority and KPI-optimised routing, tag membership, kick-out and the rule simulator.Updated October 12, 2026
  13. 13Affiliate tracking links (/r)The partner link /r/{offer}/{partner} — format, the /click alias, what the server checks, how the destination is built, unique clicks, deep links and every status reason.Updated October 12, 2026
  14. 14Transparent links (/c)The /c/{key}?url= link used in Google Ads tracking templates — link keys, url= decoding, allowlist, the only macros allowed, appended click ID, refusals and how status is recorded.Updated October 12, 2026
  15. 15Impression pixels (/i)Count ad views with the /i 1×1 GIF pixel for CTR and CPM/RPM offers — format, what is recorded, and what impressions do not do.Updated October 12, 2026
  16. 16Server-side clicks (/clk)Record a click from your server and get the click ID back as JSON — for app installs, server-side forms and flows where the visitor never passes the tracking domain.Updated October 12, 2026
  17. 17Mobile app tracking (AppsFlyer, Adjust, Branch, Singular, Kochava)Run app-install offers through a mobile measurement partner — click URL presets, install and in-app event postbacks, and server-to-server click forwarding.Updated October 12, 2026
  18. 18QR codesTurn any partner tracking link into a QR code for print, packaging, events or TV, and download it as SVG or PNG.Updated October 12, 2026
  19. 19Sub IDs, parameters & traffic-source templatesEvery query parameter a tracking link understands — sub1–sub10, source_id, click IDs, ad-platform fields and their aliases — custom parameters, limits, and traffic-source link templates.Updated October 12, 2026
  20. 20Macros referenceEvery {macro} TrackCrown fills in — where each one works (destination, transparent url=, fallback, postbacks, creatives), its exact value, escaping and hashing modifiers.Updated October 12, 2026
  21. 21Redirect modesHow each link answers — 302, the hide-referrer page, fallbacks, transparent redirects, HTTPS upgrade — plus allowed destination schemes and app deep links.Updated October 12, 2026
  22. 22Fail routes, fallbacks & forwarding rulesWhere clicks go when they cannot reach an offer — the fallback chain, per-reason fail routes to other offers, smart links or URLs, forwarding rules, and every click status reason.Updated October 12, 2026
  23. 23Offer schedules & termsStart and end dates for an offer, day-parting, scheduled status/payout/cap changes, and offer-level terms & conditions partners must accept.Updated October 12, 2026
  24. 24Bulk edit & offer templatesChange many offers at once with bulk actions and the previewed bulk editor, and prefill new offers from templates, advertiser link templates or duplicates.Updated October 12, 2026

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