Go-live checklist

The Go-live checklist card on the dashboard (https://app.trackcrown.com/app) is computed from your data: an item is crossed out as soon as the condition is true. Each item links to the page where you complete it.

The seven automatic items#

Item 7 only matters if you run Google Ads; networks without Google traffic can ignore it.

Manual checks before paid traffic#

The automatic items prove that each part exists. These checks prove the whole flow works.

Links#

1. Open each partner's tracking link once from the offer's Tracking tab. You must land on the destination with a 32-character click ID where {click_id} was.
2. In Reporting → Clicks, open the click: status redirect, the right offer and partner, sub IDs filled.
3. Pause the offer for a moment and open the link again: you should reach the offer's fallback URL (status fallback, reason paused). Activate it again.
4. If you use landing pages, open the link with url_id=<id> for each page.

Conversions#

1. Call the postback URL with &test=1 and a real click ID. The JSON answer validates token, click, event and money without storing anything.
2. Send one real test conversion (without test=1) and check revenue, payout and status in Reporting → Conversions.
3. Send the same postback again: it must be stored as a duplicate (when One conversion per click is on, or with the same txid).
4. Check that the partner's postback fired in Reporting → Postback log with HTTP 2xx.

Google Ads (if used)#

1. The tracking domain shows certified in the Certification column (or you use the Final URL suffix + SDK setup).
2. Run the Transparency tester on Tracking → Google Ads with a real final URL: HTTPS, one hop, exact Location, no cookie.
3. Use the Test button in Google Ads on the ad's tracking template.
4. After the first clicks, Reporting → Clicks shows link type transparent with click mode parallel or sequential.

Caps, targeting and money#

1. Open the offer's Caps tab: limits as agreed with the advertiser; check Caps pacing in Reporting.
2. Targeting tab: use Test a click for one allowed and one blocked country.
3. Revenue & payout tab: the example conversion shows the expected revenue, payout and profit.
4. Custom payout rules: use Conflict test if several rules could match.

Team and security#

1. Every staff member has two-factor authentication (Settings → Users shows a warning otherwise).
2. Postback tokens are only shared with the advertisers that need them (Settings → Postback tokens).
3. Invoice details are filled in if you bill advertisers or pay partners (Settings → Workspace → Invoice details).

Partner experience#

1. Use View as partner on a test partner to see the portal exactly as they will.
2. Check the offer's marketplace text (Description, Restrictions) and creatives with {tracking_link}.
3. If offer terms are required, accept them once as the test partner.