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Data retention

How long TrackCrown keeps clicks, impressions, conversions, postback logs, notifications, sessions and other records, and what is deleted automatically.

Last updated October 12, 20263 min read

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Automatic deletion
Kept until deleted
What the 13-month limit means for reports
Backups
Privacy-related deletion
Your own retention duties
Related

TrackCrown deletes high-volume tracking data and operational logs automatically on fixed schedules. Business records that you need for accounting and disputes — conversions, invoices, payout statements, the audit log — are kept until you or the platform operator remove them.

Automatic deletion#

Data	Where	Kept for	How
Clicks (raw click log: IP, user agent, referrer, click IDs, sub IDs, parameters)	Click store (ClickHouse)	13 months	Table TTL: rows older than 13 months are dropped.
Impressions	Click store	13 months	Table TTL.
Received postbacks (every `/pb`, `/px`, `/lp` request with its result)	Click store	90 days	Table TTL.
Outbound postback log — delivered	Database	90 days	Hourly purge.
Outbound postback log — failed	Database	180 days	Hourly purge.
In-app notifications	Database	180 days	Hourly purge.
Contact-form and abuse reports	Database	24 months after they were handled (or received, if never handled)	Hourly purge.
Sessions	Database	Until they expire (30 days, extended while in use)	Hourly purge of expired sessions.
Password-reset and invitation links	Database	1 day after expiry or use	Hourly purge.
Notification queue (internal events)	Database	30 days after delivery	Purged by the dispatcher.
Compliance probe runs	Database	30 days	Purged by the probe job.
Domain checks (uptime, TLS, reputation history)	Database	120 days	Purged by the probe job.
Offer link check history	Database	90 days	Purged by the checker.

Kept until deleted#

Data	Notes
Conversions	Kept with their money, status and history (needed for statements, clawbacks and disputes). Personal identifiers on a conversion can be erased with a privacy request.
Invoices and payout statements	Accounting records.
Audit log	Not purged automatically.
Sign-in events	Not purged automatically; removed when an account is anonymised.
Terms acceptances, documents and signatures	Evidence of agreements.
Partner and advertiser records, offers, settings	Until deleted or archived by you.
Webhook and scheduled-report run logs, KPI alert triggers	Not purged automatically.

What the 13-month limit means for reports#

Reports, the click log and the clicks explorer cannot show clicks older than 13 months; the report builder accepts ranges of at most 400 days.
Conversions older than 13 months still exist, so conversion counts and money stay correct in reports, but click-based metrics (clicks, CVR, EPC) for those periods drop to zero once their clicks are gone.
Lifetime ("total") click caps are re-seeded nightly; clicks that left the click store remain counted.
Transaction journeys of old conversions show "the click is not in this workspace's click log".

If you need clicks for longer, export them before they expire: use raw data export to your own S3-compatible storage, or the CSV exports.

Backups#

The reference deployment takes nightly database backups and keeps them for 14 days. Deleted data can therefore remain in backups for up to 14 days before it is gone for good. Redis caches and counters are not backed up.

Erasure requests delete a person's clicks, impressions and received postbacks and remove identifiers from their conversions. See Privacy requests.
EU IP masking stores only truncated IP addresses for European visitors from the start. See EU IP masking.
Visitor IP addresses in security logs (sign-ins, terms acceptances, signatures) are stored only as keyed hashes.

Your own retention duties#

As the controller of your campaign data you decide how long you need it. If your privacy policy promises a shorter period than 13 months for raw clicks, ask the platform operator before relying on it — the click retention is the same for every workspace on a platform.

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