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Partner management

Recruit, approve and pay partners in one place

Partners apply on your own sign-up page, request the offers they want and get links, reports and postbacks in a portal of their own — under your brand.

You decide who runs which offer, at what payout and within which caps, and every decision is recorded.

Queue of four partner applications with each applicant's traffic sources and countries, and approve and reject buttons.
Partner portal: approved earnings of 1,284 dollars 50 this month, 212 dollars pending, minimum payout 100 dollars, net 30 terms.

Sign-up & approval

Your own sign-up page, your decision

Every network gets a partner application page at /join/{network} on its own panel hostname. Applications wait in a review queue; nothing runs until you approve the account.

  • Applicants give their name, company, e-mail, website or channel, traffic sources, messenger and country, and accept your partner terms and privacy policy.
  • Your team is notified of each new application; approve, reject or block one or many at once, with a reason the partner can read.
  • Partners are e-mailed when they are approved, rejected, suspended or reactivated (when outgoing e-mail is set up), and can always sign in to check their status.
  • Add several users to one partner account, each with their own sign-in and optional two-factor authentication.
  • Prefer to recruit privately? Switch public sign-ups off and invite partners yourself.
Partner application form for Northwind Partners at https://app.trackcrown.com/join/your-network: name, company, e-mail, website, traffic sources, messenger and country, a terms checkbox and a submit button.

Offer access

Decide who runs which offer

Each offer has a visibility. Access is then granted, requested, rejected or blocked per partner — and checked on every click.

Public

Every approved partner can promote it straight away — the offer is in their marketplace with a ready link, no request needed.

Approval required

Partners see the offer in the marketplace and request access with a short message. You approve or reject it, and the partner is notified in the portal.

Private

Invisible in the marketplace. Only partners you add yourself see it — for exclusive deals and advertiser-restricted traffic.

Access control

Access is enforced on every click

A partner link only reaches the offer while the partner is active and has access. Everything else goes to the fallback, with the reason stored on the click.

  • Grant, reject or block access per partner and offer; a blocked partner's clicks go to the fallback instead of the offer.
  • One queue for every pending access request across offers, approved or rejected in bulk.
  • Partners only ever see the offers they are allowed to see; private offers and private events stay hidden.
  • The offer page shows partners your description, restrictions, preview URL and creatives — banners, HTML, e-mail and text — with their tracking link already filled in.
Offer access for one partner: two approved offers with partner caps, one pending request, one public offer that needs no approval and one blocked offer.

Custom payouts & caps

Payouts and caps per partner

The offer sets the default. Any partner can have its own payout — for the whole offer or one event — and its own caps on clicks, conversions and payout.

  • Most specific wins: partner and event, then partner, then event, then the offer default.
  • Offers pay per conversion (CPA), a share of the sale (CPS) or per unique click (CPC); partner overrides cover CPA and CPS payouts and the revenue side too.
  • Partner caps per offer — daily, weekly, monthly and lifetime — counted in your workspace time zone.
  • Over a click cap the partner's traffic goes to the fallback; over a conversion or payout cap conversions are kept but rejected, so you can review them.
  • Partners see the payout that applies to them and their own caps on each offer page.
Payouts for one offer: the default for all partners and three partner-specific payouts, two of them limited to one event.
Partner portal offer page: the partner's custom payout, its daily conversion cap and a tracking link generated with two sub IDs.

Partner portal

Everything a partner needs, self-serve

Partners sign in to their own portal on your panel hostname, in your brand's colours, and see only their own traffic and earnings.

Offer marketplace

Browse offers by category with payouts, featured offers first, and request access to approval-only offers with a message.

Link generator

Partner links with ten sub IDs and a source ID, Google Ads tracking templates and impression pixels, ready to copy.

Reports & conversions

The same report builder, limited to their traffic, with earnings instead of revenue — plus their conversions with status and event.

Postbacks

Server-to-server, image or HTML postbacks per offer and event, a test fire and a delivery log with every response.

Earnings & statements

Approved and pending earnings, payout statements by period with their lines, ready to print.

Payment details & API

PayPal, wire, Payoneer, crypto or other payment details, company details, and API keys limited to the partner's own data.

Integration without tickets

Partners connect their own trackers

Most partner support requests are about postbacks. In the portal partners add them, test them and read the delivery log themselves.

  • Postback URLs and bodies take macros such as {sub1}, {payout}, {event} and {conversion_id}.
  • GET, or POST with a body template; fire on approved conversions or on every status.
  • Failed deliveries are retried after 1 minute, 5 and 30 minutes, 2 and 6 hours; each attempt shows its HTTP status and the start of the response.
  • Private events never fire partner postbacks, and duplicates never do.
Postback reference
Partner portal postback setup: one server-to-server postback for all offers on approved conversions, with a test button and three recent deliveries.

Announcements

Keep partners informed

New offers, rate changes, paused campaigns: tell every partner, or one of them, from the panel. Messages appear under the bell in the partner portal.

  • Announcements to all partners or one partner, with a title, a message and a link to an offer or page.
  • See how many recipients have read each announcement, and delete it when it is out of date.
  • Partners are notified in the portal when access to an offer is approved or rejected.
  • The same tool reaches all advertisers, one advertiser, or your own team.
Announcement composer addressed to all partners, and three earlier announcements with how many recipients have read each.

Statements & payouts

Partner payouts without spreadsheets

At the end of a period, payouts are built from approved conversions and per-click earnings — per partner and currency — and settled with a payment reference.

  • Generate payouts for a closed period in one step; balances under a partner's minimum payout carry over to the next run.
  • Payment terms per partner, from prepay and weekly to net 60, with a minimum payout and a payout currency.
  • Conversions approved after their period was paid are picked up by the next payout — never lost, never paid twice.
  • Payouts move from pending to approved to paid, with the payment method and reference; adjustments carry a description.
  • Partners see each statement and its lines in the portal; lines of private events are merged so the event stays private.
  • Export payouts to CSV for your payment run.
Partner payout for September: two lines from approved conversions, one line of late approvals from August, a chargeback adjustment and the total, approved and ready to be marked paid.

What partners can and cannot see

The partner portal, its CSV exports and partner API keys are limited on the server, on every request.

Data visible to partners in the portal compared with your team
DataYour teamPartner
Clicks, unique clicks and conversionsAll partnersTheir own
MoneyRevenue, payout, profit and marginTheir earnings only
OffersAll offersPublic and approval-only offers, plus private offers they were added to
EventsAll eventsEvents that are not private
Click detailEvery stored column, IP address and fraud flagsTheir own clicks, without IP address, fraud flags or destination
Other partnersAllNever

FAQ

Partner questions

How applications, access, payouts and the portal work day to day.

Can partners start sending traffic as soon as they sign up?
No. Every application starts as pending and your team is notified. Until you approve the account the partner can sign in only to see the status of the application, and its links do not reach any offer.
Can one partner earn a different payout from everyone else?
Yes — for a whole offer or for a single event of it, as a fixed amount per conversion or as a share of the sale. The partner sees the rate that applies to them, marked as a custom rate, and the override is used from the next conversion on.
What do partners see about our margins?
Nothing. Partners see their own clicks, conversions and earnings. Revenue, profit, margin, other partners, visitors' IP addresses and our fraud flags are never shown in the partner portal, its exports or partner API keys.
Can partners set up their own postbacks?
Yes. They add server-to-server, image or HTML postbacks for all offers or one offer and event, choose whether they fire on approved conversions or on every status, send a test, and follow every delivery in their log — without a support ticket.
Does the platform pay partners?
No money moves through the platform. It calculates what each partner has earned, builds the statement and records the payment: you pay through your own bank or payment provider and enter the method and reference when you mark the payout paid.
Can we stop public sign-ups?
Yes. Partner sign-ups can be switched off per workspace; the /join page then no longer accepts applications and you invite partners yourself.

Give your partners a portal they will use

Open your sign-up page, approve your first partners and let them pick up links and postbacks on their own.