Revenue & payout types
Every revenue and payout model — RPA/CPA, RPS/CPS, dynamic, RPC/CPC, RPM/CPM and hybrid — with formulas, postback overrides and examples.
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Revenue is what the advertiser pays you; payout is what you pay the partner; profit is revenue minus payout. Both are set per offer on the Revenue & payout tab (and in step 3 of New offer), per event on the Events tab, and per partner on the Overrides tab. Amounts are stored with 4 decimals in the offer's currency.
Revenue types#
Payout types#
Percentages for RPS and CPS must be between 0 and 100. Events support RPA, RPS and Dynamic revenue and CPA and CPS payout; the click, impression and hybrid types exist at offer level only.
Examples#
Offer: revenue RPS 10 %, payout CPS 6 %. The advertiser posts amount=200:
Hybrid payout: CPA+CPS with payout 5.00 and Payout % of sale 2 %. A sale with amount=300 pays
5.00 + 2 % × 300 = 11.00.
The Example conversion box on the form computes this live; enter a Sale amount to test percentage types.
Click-based offers (CPC / RPC)#
- Payout (CPC) or revenue (RPC) is credited per billable unique click: a unique click that was redirected to the offer, is not a bot, has no status reason (not capped, not off-target…) and is not a compliance test.
- Reports, partner and advertiser portals, invoices and payout statements all use these clicks multiplied by the offer's current rate. Changing the rate therefore changes past periods too.
- Conversions on such offers are still recorded (for CR and events), but carry no payout (CPC) or no revenue (RPC).
- Affiliate overrides cannot change the payout of a CPC offer or the revenue of an RPC offer; per-partner CPC rates are not supported.
Impression-based offers (CPM / RPM)#
Reports credit impressions from the /i/ pixel × rate ÷ 1,000. Conversions carry no money on that side.
Hybrid offers (CPA+CPS / RPA+RPS)#
- Choose Hybrid: fixed + % of sale as payout and/or revenue type and enter the fixed part.
- Open the Advanced tab. Under Hybrid commission, set Payout % of sale and/or Revenue % of sale (0–1000) and click Save settings.
The percentage is added on the default event only, and not when an affiliate override replaced the payout.
Overriding money from the postback#
Explicit revenue= / payout= values are never changed by payout rules or commission tiers.
https://trackcrown.com/pb? click_id=CLICK_ID &amount=149.00 &revenue=15.00 &token=ADVERTISER_TOKENCurrency#
Each offer has one currency. A postback with currency= in a different currency is converted with the ECB daily
reference rate at conversion time; the original amount, currency and rate are kept on the conversion. Reports show
money per currency. Settings → Currencies explains the handling and lists the daily rates in use (rates are fetched automatically).
Order of resolution#
- Overrides → event → offer (see Events & goals).
- The type formula above.
- Postback
payout=/revenue=overrides. - Hybrid percentage (default event).
- Custom payout rules (highest priority, then most specific).
- Commission tiers.