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Cookie Policy

Every cookie and browser-storage entry used by the TrackCrown website, web application and tracking domains — and why there are so few.

Last updated
Provided by
Web Cue LLC
Registration
Delaware State File No. 7576591

This Cookie Policy explains how Web Cue LLC (“TrackCrown”) uses cookies and similar technologies, such as browser local storage, on the TrackCrown website, in the TrackCrown web application and portals, and on the tracking domains we operate. Read it together with our Privacy Policy.

1. Cookies and local storage#

A cookie is a small text file that a website stores in your browser and that the browser sends back to that website. Local storage is a similar store that only scripts on the same website can read. A "first-party" cookie belongs to the website you are visiting; we set no third-party cookies.

2. Tracking domains#

2.1 No cookies by default#

Click links, impression pixels and conversion endpoints on our tracking domains work without cookies. Each click is recorded from the request itself, and the click ID travels to the destination in the URL. Transparent links used in Google Ads tracking templates never set a cookie.

2.2 Optional click-ID cookie#

A customer may turn on a first-party click-ID cookie for its workspace. Only then do partner (affiliate) links and smart links on that customer's tracking domains set:

CookieSet onPurposeLifetimeAttributes
atk_cidThe customer's tracking domainHolds the click ID so that a conversion pixel later loaded from the same tracking domain can be matched to the click30 daysHttpOnly; on HTTPS also Secure and SameSite=None

The cookie contains only the random 32-character click ID.

2.3 Landing-page script on customers' websites#

Customers may add our landing-page script to their own websites. The script runs on the customer's website and keeps the click ID so that a later conversion on that site can be attributed:

NameTypeSet onPurposeLifetime
atk_cidCookie (SameSite=Lax; Secure on HTTPS)The customer's websiteHolds the click ID from the tracking link30 days
atk_cid, atk_cid_expLocal storageThe customer's websiteHold the click ID and its expiry time30 days, then removed the next time the script runs
atk_fcidCookie (SameSite=Lax; Secure on HTTPS)The customer's websiteHolds the first click ID of the 30-day window, for customers that credit the first touch30 days
atk_fcid, atk_fcid_expLocal storageThe customer's websiteHold the first click ID and its expiry time30 days, then removed the next time the script runs

The customer that installs the script decides whether to use it and is responsible for describing it in its own cookie notice and for obtaining consent where the law requires it.

3. Our website#

The TrackCrown website sets no cookies and stores nothing in your browser. It loads no analytics, advertising, social-media or other third-party tracking scripts, and our fonts and images are served from our own servers.

4. Web application and portals#

When you sign in to the TrackCrown web application, partner portal or advertiser portal we use:

NameTypeCategoryPurposeLifetime
atk_sessionCookie (HttpOnly, SameSite=Lax, Secure on HTTPS, this hostname only)Strictly necessaryKeeps you signed in. Contains a random token; our servers store only a hash of it30 days, renewed while you are active; deleted when you sign out
atk_sidebarCookiePreferenceRemembers whether you collapsed the navigation sidebar. Set only when you collapse or expand it1 year
atk-themeLocal storagePreferenceRemembers the light, dark or system colour theme. Set only when you choose a themeUntil you clear it
atk:table:…Local storagePreferenceRemembers which columns you hid in a table or report. Set only when you change the columnsUntil you clear it

5. Consent#

The sign-in cookie is strictly necessary to provide the service you request, and the preference entries are stored only when you change a setting, so they do not require consent under the EU ePrivacy rules. Because we set no other cookies, we do not show a cookie banner. Customers that turn on the click-ID cookie or install the landing-page script are responsible for any consent their websites need.

6. Managing cookies#

You can view, block and delete cookies and local storage in your browser settings. Blocking atk_session prevents you from signing in. Blocking the click-ID cookie or the landing-page script's storage does not stop tracking links from working; it only means some conversions cannot be attributed. Our Privacy Policy explains how we treat Do Not Track and Global Privacy Control signals.

7. Changes#

If we add or change a cookie or storage entry, we update this policy and its "Last updated" date before the change goes live.

8. Contact#

Questions about this policy: privacy@trackcrown.com.

Web Cue LLC
16192 Coastal Highway, Lewes, DE 19958, USA
Registration: Delaware State File No. 7576591
Country of incorporation: United States
Privacy enquiries: privacy@trackcrown.com

Questions about this document?

Write to privacy@trackcrown.com or use our contact form.

Contact us

FAQ

Cookie questions

Quick answers for visitors, customers and the privacy teams who review them.

Read the Privacy Policy
Why is there no cookie banner?
Our website sets no cookies at all, and the web application uses only a strictly necessary sign-in cookie and preferences you choose yourself. None of these needs consent, so there is nothing to ask you about.
Do transparent Google Ads tracking links set cookies?
No. Transparent links record the click from the request itself and redirect straight to the address in their url parameter.
What is the atk_cid cookie?
An optional first-party cookie a customer can turn on for its own tracking domain, or that our landing-page script sets on the customer's website. It holds only a random click ID, for up to 30 days, so a later conversion can be matched to the click.
What happens if I block cookies?
Tracking links keep working. You will not be able to sign in to the web application, and some conversions may not be attributed to the click that led to them.

No banners, no third-party cookies

Measurement that works without third-party cookies, built for transparent click tracking.

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