For affiliate networks
TrackCrown keeps advertisers, partners and offers in one workspace and records every click and conversion once — so the revenue you invoice, the payouts you send and the margin you keep all come from the same rows.
Partners and advertisers each get a portal of their own, limited to their own numbers.
The challenge
Most networks start with a click tracker and a spreadsheet for everything else. These are the problems that follow — and what TrackCrown does about each one.
Revenue sits in one system and partner payouts in another, so the margin on an offer shows up after the budget is already spent.
With TrackCrown: every conversion stores its revenue and its payout side by side, so reports show profit and margin by offer, advertiser, partner or sub ID as conversions arrive.
Tracking links, postback changes and “how did I do yesterday?” all arrive as messages to account managers.
With TrackCrown: partners generate their own links, read their own reports and manage their own postbacks — with a test button — in the partner portal.
When the advertiser, the partner and the network each count conversions differently, every invoice turns into a negotiation.
With TrackCrown: one report engine serves all three portals. Each party sees the same conversions, limited to the money it is entitled to see.
Collecting approved conversions, applying special payouts and catching late approvals by hand is slow and easy to get wrong.
With TrackCrown: payout statements are generated from approved conversions; late approvals land on the next statement and balances below a partner's minimum carry over.
Day to day
Four routines most networks repeat every week: launch offers, onboard partners, watch quality and margin, and close the month.
Launch offers
Model the deal exactly as it was agreed, then hand the advertiser one integration.
Add the advertiser
Company, currency, billing terms, account manager and a postback token of its own.
Create the offer
Destination URL with macros, revenue and payout per event, an attribution window of 1 to 365 days, caps, country, device and OS targeting, and a fallback URL.
Decide who can run it
Public, approval-only or private — with partner-specific payouts wherever a deal differs from the default.
Send the integration
The advertiser gets a server-to-server postback URL or a pixel; test conversions are validated without being stored.
Onboard partners
Applications, approvals and offer access in one queue — and partners who can connect without a ticket.
Share your sign-up page
Partners apply on your workspace's join page with their company, traffic sources and contact details.
Review the application
Approve or reject it under Partners › Applications; approved partners can sign in to the partner portal straight away.
Grant offer access
Partners request approval-only offers from the offer marketplace; you approve per offer, optionally with partner-level caps.
Let partners connect
They generate links with sub IDs and add their own postbacks, which they can test before sending live traffic.
Quality & margin
Spot a partner that sends bot traffic or an offer that has stopped paying for itself — before it reaches an invoice.
Start on the dashboard
Clicks, conversions, revenue, payout and profit for the selected range, in your workspace timezone.
Break it down
Group reports by up to three dimensions — offer, partner, sub ID, country, device and more — and save the views you use.
Check click quality
Bot user agents and data-centre networks are flagged on each click; duplicate and out-of-window conversions are rejected with a reason.
Act on it
Pause an offer, lower a partner's cap, change a payout or block a partner — links keep working and fall back as configured.
Close the month
Billing reads the approved conversions your reports show, so statements reconcile without a spreadsheet.
Generate advertiser invoices
For any period, built from approved revenue, with manual adjustments and a due date from the advertiser's billing terms.
Generate partner payouts
One statement per partner and currency. Conversions approved after a period was settled appear on the next statement as late approvals.
Respect minimum payouts
Balances below a partner's minimum payout roll into the next statement instead of being paid.
Record the payment
Move statements from pending to approved to paid with a payment reference; partners see them in their portal.
Features that matter
These are the ones a network leans on daily. The plan comparison shows which plan includes each one.
Setup checklist
The order most networks follow. Each step names where it happens in the panel and links to the guide that covers it.
Step 1: Create the workspace
Sign-up · Settings › Workspace
Set the workspace timezone and default currency first: report days and cap periods follow that timezone.
Getting startedStep 2: Add a tracking domain
Tracking › Tracking domains
Point a subdomain you control at the platform (Growth plan and up). It becomes active once DNS and the ownership TXT record check out, and HTTPS is issued automatically.
Domain setupStep 3: Add your advertisers
Offers › Advertisers
Company details, currency, billing terms and account manager. Each advertiser gets its own postback token.
Step 4: Create offers and events
Offers › Offers
Destination URL with macros, revenue and payout per event, attribution window, caps, targeting, fallback URL and visibility.
Tracking links & macrosStep 5: Connect advertiser conversions
Offer › Tracking & links
Send each advertiser its postback URL or pixel. Add test=1 to validate a postback without storing it.
Step 6: Open partner sign-ups
Partners › Affiliates · Applications
Share your workspace's sign-up page, then approve applications and offer-access requests as they come in.
Partner managementStep 7: Set up partner postbacks
Affiliate › Postbacks
Workspace-wide or per partner, per offer and event, fired on approval or on any status. Partners can add their own.
Postback macrosStep 8: Run the first billing cycle
Billing › Invoices · Billing › Payouts
Generate advertiser invoices and partner payout statements for the period, add adjustments and record payments.
FAQ
Have a setup we haven't covered here? Ask us — we'll tell you plainly whether it fits.
/r/{offer}/{partner} format, so partners need new links — the portal's link generator creates them in one step. Click parameters named aff_sub…aff_sub5 and s1…s5 map to sub IDs, and postbacks may send the click ID as transaction_id, so advertisers usually only need the new postback URL and token.cap_exceeded. Links that carry url= — used for Google Ads — are never redirected elsewhere; there the cap is recorded for reporting only.We'll walk you through domains, offers, partner sign-ups and your first advertiser integration.