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Google Ads & ad platforms

Tracking templates, ValueTrack, parallel tracking, certification, Google Ads uploads, Meta, TikTok and Microsoft conversion APIs, and ad costs.

14 articles

  1. 1Set up Google Ads trackingSet up Google Ads click tracking end to end — tracking domain, allowlist, tracking template, testing, conversion attribution and sending conversions back to Google.Updated October 12, 2026
  2. 2Tracking template builderEvery option of the Google Ads → Tracking template tab, what it puts in the template, and how to copy the result into Google Ads or Microsoft Advertising.Updated October 12, 2026
  3. 3ValueTrack referenceWhich Google Ads ValueTrack tags the tracker accepts, the click column and report dimension each one fills, and exactly how the {lpurl} family is escaped and decoded.Updated October 12, 2026
  4. 4Parallel trackingHow Google Ads parallel tracking calls your template in the background, why the tracker must redirect to google.com/asnc, how click mode is recorded and how to attribute on-site conversions.Updated October 12, 2026
  5. 5Final URL suffix + SDKTrack Google Ads and Microsoft Advertising clicks without any redirect by putting the parameters in the Final URL suffix and recording the click with the landing-page SDK.Updated October 12, 2026
  6. 6Google Ads campaign typesThe template preset for each Google Ads campaign type — Search, Display, Shopping, Performance Max, DSA/AI Max, Demand Gen, Hotel, Video and App — and what each type fills in.Updated October 12, 2026
  7. 7Template linter, simulator and testerCheck a tracking template before Google does — every linter code, the lint API, the Google Ads simulator with Google's Test statuses, and the transparency tester's checks.Updated October 12, 2026
  8. 8Transparency & certificationWhat Google requires from a transparent click tracker, exactly how our tracking links behave, how certification status works, and the operator's certification kit and test suite.Updated October 12, 2026
  9. 9Offline conversion feedsLet Google Ads import your conversions on a schedule from a secret HTTPS CSV URL, matched by gclid, gbraid or wbraid — no API access required.Updated October 12, 2026
  10. 10Google Ads API connectionConnect a Google Ads account with OAuth to upload conversions every 15 minutes (with enhanced conversions), import campaign costs and push the account tracking template.Updated October 12, 2026
  11. 11Microsoft AdvertisingTrack Microsoft Advertising (Bing) clicks with a transparent template or Final URL suffix, send conversions through the UET Conversions API, and import campaign costs.Updated October 12, 2026
  12. 12Meta Conversions APISend approved conversions server-side to a Meta dataset, with fbc built from the click's fbclid, hashed e-mail and phone, a test event code and full delivery logging.Updated October 12, 2026
  13. 13TikTok Events APIReport approved conversions server-side to a TikTok pixel with ttclid, hashed e-mail and phone, a test event code and logged, retried deliveries.Updated October 12, 2026
  14. 14Ad costs & ROASImport media spend from Google Ads, Meta, TikTok, Microsoft Advertising or a CSV, and read media cost, ROAS and net profit per campaign.Updated October 12, 2026

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