For media buyers
Track Google Ads, Microsoft Advertising, Meta and TikTok clicks on your own tracking domain, with each platform's click ID and your campaign parameters captured on every click.
Google and Microsoft templates redirect once, to exactly the landing page the ad declares. Conversions go back to Google Ads, to Meta, TikTok and Microsoft through their conversion APIs, and to other sources as postbacks — and imported ad spend turns revenue into ROAS.
The challenge
Paid traffic leaves no room for slow redirects, hidden hops or late data. What usually goes wrong — and what TrackCrown does instead.
Redirect chains, destinations stored on a server or parameters added after the click can get tracking templates disapproved.
With TrackCrown: a link that carries url= answers with one 302 to exactly that URL. Only its own click-ID parameter may be added, and every visitor gets the same destination.
Every hop before the landing page costs load time — and paid traffic is the most expensive traffic to lose.
With TrackCrown: with Google's parallel tracking the visitor goes straight to the landing page while the browser calls the template in the background; elsewhere it is a single hop with asynchronous logging.
Ad platforms report with a delay and cannot see what happened after the click, on your site or in a buyer's CRM.
With TrackCrown: clicks show up in the live view within seconds, with campaign, ad group, keyword and placement as report dimensions next to conversions and revenue.
Smart bidding needs conversions, but the ones that matter happen downstream — after a review, a call or a purchase.
With TrackCrown: Google Ads API uploads or offline conversion feeds, Meta, TikTok and Microsoft conversion APIs, and server-to-server postbacks to any other source that accepts them.
Day to day
Set up each platform once, read results as they come in, and feed conversions back to the platforms that bid on them.
Google Ads & Microsoft Advertising
Google replaces {lpurl} with the ad's final URL; the tracker records the click and redirects there — once, and nowhere else.
Build the template
Choose the ValueTrack parameters you want in reports; the builder puts force_transparent=true right before url={lpurl}, which is always last.
Test it
The transparency tester requests the link without following it and checks HTTPS, a single hop, the exact Location and response time.
Paste and forget
Account, campaign or ad-group level. Caps, targeting and paused offers never change where these links go — they are recorded only.
Join on the landing page
With parallel tracking, the landing-page script recovers the click by gclid so on-site conversions attribute correctly.
https://trackcrown.com/c/Kx7Lm2Q
?gclid={gclid}
&campaignid={campaignid}
&adgroupid={adgroupid}
&keyword={keyword}
&force_transparent=true
&url={lpurl}Meta, TikTok & other sources
Use a tracking link as the ad's website URL and pass the platform's campaign, ad set and ad IDs through its own URL macros.
One partner per source or buyer
Set each traffic source — or each buyer on your team — up as a partner, so it gets its own links, reports and postbacks.
Map the macros
Campaign, ad set and ad IDs into sub IDs or campaign parameters; fbclid and ttclid are captured automatically.
Label the source
The traffic source is set from the click ID — Google, Microsoft, Meta or TikTok — or from a ts parameter you add.
Route when it helps
Smart links send each visitor to an approved offer by country, device and OS — on links without url= only.
Real-time data
Clicks and conversions appear in the live view within seconds, and every report can break down by source, campaign and keyword.
Watch the live view
Clicks and conversions stream in, refreshed every two seconds, with bot and blocked clicks marked.
Read the click log
Every click with its source, campaign ID, keyword, country, device and click IDs — kept for 13 months.
Compare EPC with CPC
Group by traffic source, campaign and keyword to see revenue per click next to what the platform charges you.
Conversions back to the platforms
Report the conversions that matter to the platforms that optimise on them — on your schedule, with your values.
Google Ads offline feed
Map offer events to conversion actions; Google fetches the HTTPS feed on a schedule and matches by gclid, gbraid or wbraid.
Choose the value
Revenue, payout, sale amount or none; a lookback of up to 90 days; pending conversions included only if you choose.
Postbacks to other sources
Return the source's own click ID from a sub ID with {sub1}, plus {payout} or {event}, on approval or on any status.
Features that matter
The capabilities paid-traffic teams lean on. The plan comparison shows which plan includes each one.
Setup checklist
Where each step happens, and the guide that explains it.
Step 1: Add your tracking domain
Tracking › Tracking domains
A subdomain you control (Growth plan and up), with HTTPS issued automatically. Ads show this hostname, so use your own.
Domain setupStep 2: Allowlist your landing pages
Settings › Workspace · Offer › Tracking & links
Hostnames a url= link may redirect to — for the whole workspace or per offer. Anything else gets a 403 page, never a different redirect.
How transparency worksStep 3: Create the offer
Offers › Offers
Destination, events with revenue, and the attribution window that matches your buying cycle.
Step 4: Build and test the template
Tracking › Google Ads
Pick ValueTrack parameters, then run the transparency tester: HTTPS, one hop, the exact Location, no cookie required, and the response time.
Google Ads setupStep 5: Paste it into the ad account
Google Ads · Microsoft Advertising
At account, campaign or ad-group level. Parallel tracking needs nothing extra — the template is called in the background.
Parallel trackingStep 6: Add the landing-page script
Your landing page
Served from your tracking domain; it keeps the click ID on the page and recovers parallel-tracking clicks by gclid.
Landing-page SDKStep 7: Connect conversions
Offer › Tracking & links
A server-to-server postback from your backend or the buyer's CRM, or a pixel on the thank-you page.
Postbacks guideStep 8: Send conversions back
Integrations › Conversion APIs · Google Ads API
Google Ads uploads or an offline conversion feed, Meta, TikTok and Microsoft conversion APIs, and postbacks for any source that takes a postback URL.
FAQ
Running a template chain with another tracker, or an unusual landing-page setup? Ask before you launch.
trackcrown.com is not yet submitted for certification; trk.168-144-125-119.sslip.io is not yet submitted for certification. The Google Ads page shows the same records as the panel.fbclid, ttclid or msclkid), and every request and response is kept in the postback log. The click IDs are also available as postback macros such as {fbclid} for any other endpoint.gclid, campaignid, adgroupid, creative, keyword, matchtype, network, device, placement, loc_physical_ms, targetid, feeditemid, extensionid, assetgroupid, loc_interest_ms, devicemodel, target, adtype, merchant_id, product_id. Campaign, ad group, ad, keyword and placement are report dimensions you can group and filter by; match type, network, device, location and target are stored on each click, and any other parameter you pass is kept with it.Add your tracking domain, paste one template and test it with the built-in transparency tester.