Coupons

Coupon codes credit orders to a partner even when there was no tracked click — typical for influencers, podcasts and coupon sites. The advertiser sends the code that was used at checkout with the conversion postback; TrackCrown looks up which partner owns the code.

Manage codes under Partners → Coupons (https://app.trackcrown.com/app/coupons). Partners see their own codes in the partner portal under Coupons ("My coupons").

Create a coupon#

1. Click New coupon.
2. Fill in:

3. Save. New coupons are active.

Use the bulk actions Activate, Pause and Delete on selected codes. Paused coupons do not attribute.

Import codes from CSV#

Click Import CSV to open Import coupons from CSV and paste rows with a header:

code,affiliate_code,offer_code
SPRING10,partner1,offer01
PODCAST20,partner7,

affiliate_code and offer_code are the public codes of the partner and the offer; leave offer_code empty for a coupon valid on every offer.

Click Preview first: it reports valid rows and lists problems per line (rows with problems are skipped). Then click Import N coupons. Codes that already exist are updated.

Report a conversion with a coupon#

The advertiser adds coupon_code= (or coupon=) to the postback:

https://trackcrown.com/pb?offer_id=OFFERCODE&coupon_code=SPRING10&amount=59.00&txid=ORDER-2201&token=ADVERTISER_TOKEN

• Without a click ID, offer_id is required unless the coupon itself is tied to one offer.
• With a click ID as well, see the attribution rules below.

Responses for coupon problems (no click ID)#

When the postback also carries a valid click ID, an unknown or inactive code is simply ignored and the click attributes.

Who gets the credit: clicks vs. coupons#

The setting Coupon codes win over click ids on Settings → Conversion rules decides:

A coupon-attributed conversion without a click gets a synthetic click of link type coupon for the coupon's partner, so it appears in reports like any other conversion. Coupon-only conversions have no country, device or sub IDs, so payout rules with those conditions do not match them.

Macros and reports#

• Partner postbacks can include {coupon_code}.
• The Coupon dimension in Reporting → Reports groups conversions by code.

Related#

• E-mail ownership: a partner who first brought a customer's e-mail address keeps the credit for later conversions with the same email= on that offer within the attribution window. See How attribution works.
• Deals and product feeds for partners: Deals & feeds in the partner portal.