Landing pages & url_id

An offer has one Destination URL. Landing pages (offer URLs) add more destinations: split traffic for A/B tests, let partners pick a page, or send countries to localized pages. Manage them on the offer's Landing pages tab.

Add a landing page#

1. Open the offer, tab Landing pages, click Add landing page.
2. Fill in:

3. Save. The table shows each page's ID with a Copy url_id button.

How a page is chosen#

For an affiliate or smart-link click that reaches the offer:

1. url_id=<id> on the link → that page, if it is an active landing page of this offer and the click's country and partner are eligible.
2. Otherwise a weighted random split over the eligible active landing pages with weight > 0.
3. If no landing page is eligible → the offer's Destination URL.

An invalid, paused, deleted or ineligible url_id silently falls back to step 2 — the click is never lost.

https://trackcrown.com/r/OFFERCODE/PARTNERCODE?url_id=42&sub1=fb-campaign-7

Weight example#

Transparent links and landing pages#

Transparent links (url=) are never routed to a landing page; they go to their url=. Landing-page hosts are, however, added to the offer's transparent allowlist, so a Google Ads final URL on a landing-page host is accepted.

The {url_id} macro#

{url_id} expands to the ID of the landing page that served the click (empty when the destination URL was used). Use it to tell the advertiser which page converted:

https://lp.example.com/quiz?cid={click_id}&lp={url_id}

Import from CSV#

Click Import CSV, then upload a file or paste rows. Header row required with name, url and optionally kind, weight, countries (space separated), preview_url, visible. Up to 200 rows; either all rows are added or none.

name,url,kind,weight,countries,preview_url,visible
Quiz v2,https://lp.example.com/quiz?cid={click_id},landing,60,US CA,,1
Advertorial,https://lp.example.com/story,prelander,0,,,1

Partners#

• On the offer's Tracking tab, staff pick a Landing page: "Split by weight (default)" or a specific page (url_id=…), which is appended to the generated link.
• In the partner portal, the offer page lists the Landing pages that are Visible to partners with a copy button for url_id=<id>; the partner adds it to their tracking link.
• Partners see the Preview URL (if set), not the tracking URL.

Reporting#

Every click stores the landing page that served it. Group reports by the Landing page dimension to compare conversion rates. Deleting a landing page keeps the ID on past clicks; links that still use its url_id fall back to the weighted split.