Creatives
Give partners banners, HTML, text ads, links and e-mail templates with their tracking link filled in; host images, restrict creatives to partners and review partner submissions.
Last updated 3 min read
On this page
Creatives are the ad material partners use: banners, HTML snippets, text ads, ready-made links and e-mail templates. Manage them on the offer's Creatives tab. Partners copy them from the offer page in their portal with their own tracking link already inserted.
Creative types#
Every creative has a Name (up to 120 characters) and a status (active or paused). An offer can hold up to 200 creatives.
The {tracking_link} placeholder#
Write {tracking_link} wherever the partner's link belongs — in the link URL, HTML code, e-mail source or ad text. When a
partner views or copies the creative (portal or partner API key), it is replaced with that partner's tracking link
for the offer.
<a href="{tracking_link}"><img src="https://cdn.example.com/banner-300x250.png" width="300" height="250" alt="Spring sale"></a>Get 20% off today: {tracking_link}{tracking_link} cannot be used inside an Image URL — that must be the image file itself. A link creative may be
just {tracking_link}, or a URL that contains it (for example a deep link wrapper).
Add a creative#
- Open the offer, tab Creatives, click Add creative.
- Choose the Type; the sheet shows only the fields that type uses.
- Fill in the fields and save.
Filter the list by type with All types / a type. To hide a creative temporarily, pause it. Deleting a creative removes it from partners immediately; copies they already placed keep working because their tracking link is unchanged.
Uploads, audience & review#
The card Uploads, audience & review on the same tab adds three things:
Host images#
Upload an image (Image (PNG, JPEG, GIF or WebP, ≤ 2 MB)) with an optional Name. It is stored by the platform and becomes an image creative — no CDN of your own needed.
Private creatives#
Each creative has a partner selector, default All partners (public). Choose one or more partners to make it private: only those partners see it. Click Save on the row.
Partner submissions#
Partners can propose their own creative from the offer page in the portal (Submit a creative: Name, Type
— Image (URL), Text ad, Link, HTML, E-mail — and the content, using {tracking_link}). Submissions arrive as
pending review; the card shows "N to review".
- Review the content.
- Click Approve or Reject.
Approved submissions are listed for the submitting partner only.
What partners see#
On the offer page of the partner portal, partners see active creatives that are public or assigned to them, with previews of images and a Banner code with your tracking link to copy. If the network has no active tracking domain yet, they see "No tracking domain yet" instead of links.
API#
Creatives are also available through the REST API (offer creatives endpoints). Partner API keys receive creatives with their own tracking link substituted, exactly as in the portal.